{"id":243,"date":"2018-07-27T13:13:55","date_gmt":"2018-07-27T13:13:55","guid":{"rendered":"https:\/\/www.letterofintent.biz\/?p=243"},"modified":"2021-11-11T09:59:08","modified_gmt":"2021-11-11T09:59:08","slug":"digital-marketing-5-components-of-successful-ppc-advertising","status":"publish","type":"post","link":"https:\/\/www.letterofintent.biz\/digital-marketing-5-components-of-successful-ppc-advertising\/","title":{"rendered":"Digital Marketing – 5 Components of Successful PPC Advertising"},"content":{"rendered":"
Most people assume PPC Advertising requires a horde of money. The thought stems from the costs associated with creating and marketing traditional advertising. Most companies are not shy from spending millions to get their ads noticed on TV and Radio or roadside banners, even going to the length of hiring high-priced celebrities to endorse their products and increase sales. However, online advertising is a different ball game altogether, allowing even the smaller players in the market to enter the field and reap rich benefits.<\/p>\n
But, like any other industry, knowing what makes for a successful Pay Per Click Marketing is essential. For that, you need to first understand the concept of this form of advertising and marketing. You create an ad and pay a search engine, marketing or advertising sites and even popular blogs to place your ad strategically. Each time a user clicks on your ad to reach your website or landing page, a certain amount is deducted. The cost of each click is pre-decided between the two parties, and the higher the authority of the website, the higher the cost per click.<\/p>\n
The cost associated with these advertising can burn a hole in your pocket, especially if you do not get the desired outcome. Most businesses make the mistake of thinking that creating a beautiful ad is enough to grab the users\u2019 attention. They could not be farther than the truth. Advertising campaigns which do not incorporate the five important components are worthless.<\/p>\n
Here, are the five components, your ad should have.<\/p>\n