{"id":476,"date":"2020-12-05T14:59:41","date_gmt":"2020-12-05T14:59:41","guid":{"rendered":"https:\/\/www.letterofintent.biz\/?p=476"},"modified":"2022-12-05T19:18:58","modified_gmt":"2022-12-05T19:18:58","slug":"seo-vs-ppc-guide-for-startups-and-small-businesses","status":"publish","type":"post","link":"https:\/\/www.letterofintent.biz\/seo-vs-ppc-guide-for-startups-and-small-businesses\/","title":{"rendered":"SEO Vs. PPC Guide for Startups and Small Businesses"},"content":{"rendered":"
T<\/span>he question of whether to choose search engine optimization or SEO and pay-per-click or PPC with the aid of a PPC agency is usually brought up when it comes to digital marketing, especially for newly-established companies and small businesses. While the general consensus on the matter is that the former is much less expensive but more time-consuming and the latter is the opposite, it\u2019s an oversimplification. And there\u2019s more to these advertising strategies than meets the eye. And in this article, we will talk about the pros and cons of both to ensure that business owners are better able to make an informed decision on which approach will best fit their respective companies<\/span>.\u00a0<\/span><\/p>\n Search engine optimization: Benefits and drawbacks\u00a0<\/b><\/p>\n SEO as a digital marketing strategy has been increasing in popularity in recent years, especially with startup companies. And for a very good reason: not only is it considered as having a website that ranks high can go a long way in helping a business enhance its brand recognition. And, in turn, lead to better conversion rates. However, as the saying goes, time is money. And a business won\u2019t see immediate results with <\/span>search engine optimization<\/span><\/a>. It\u2019s a process, after all. And the desired results won\u2019t just happen overnight.<\/span><\/p>\n That\u2019s not to say that the process can\u2019t be sped up. By securing the services of capable SEO experts, a company can bypass the steep learning curve of this approach and generate exposure for its business much quicker than it would have otherwise. However, the cost will be the trade-off in relying on the expertise of specialists. High-quality content and website optimization aren\u2019t exactly cheap, after all.<\/span><\/p>\n Advantages and disadvantages of pay-per-click with a PPC agency<\/b><\/p>\n