We are currently living in a world where millions of companies and entrepreneurs are registering themselves as a business entity across the globe. To put things into perspective, in China alone around 11-13 thousands of fresh new startups take place on a regular basis with the country’s aggregate number of registered businesses reaching a magnanimous total of 77 million. This just simply goes to show that the corporate sectors around the world are expanding at an exceedingly fast pace. The world itself generates around $88.08 trillion of GWP (gross world product) which comprises of 193 economies as per the projections presented by the IMF for the year 2019. Hence if you are business owner, then it is quite clear that the competition has not merely risen over the years, but it is now even more demanding than ever. The internet, social media, smartphone technology, and the internet of things are merely the crux of things. Right now you need as much effort to promulgate your brands and businesses as possible in order to simply stay relevant during the present times. Therefore through this post we would like you to understand how a trade show can help you propel your business’ image and strengthen your hold on the market. So let’s take a quick look at how you can go about fortifying your presence through the help of an expo dedicated to your line of work and the general industry that you operate within.
Terrific Networking Opportunities
Networking nowadays is perhaps the most effective ways through which companies end up making advances and discoveries. This is exactly why you should consider an expo as the door through which you can make valuable discoveries that can offer you absolute game-changing developments for your venture. This due to the fact that when you register for yourself to participate in a trade show you end up meeting new businesses, vendors, suppliers, affiliates, and much more that can offer you tremendous opportunities to not only reduce your general cost of operations but provide you with outstanding growth opportunities through innovations. It is like a match made in heaven where reasonable demand meets adequate supply. You not only share a lot of information about your business with others but instead also end up receiving a lot of information regarding agencies and other organizations that can offer assistance regarding your own predispositions. It is, in fact, a win-win situation that can pique your interest and make you more curious about the insights that are in abundance for you to absorb. This is further reflected by the fact that tradeshows according to 71% of SMEs (small and medium-sized enterprises) offers astounding face to face networking opportunities.
Augmenting the Impact of Your Brand
Right now major establishments and even small businesses are looking for ways through which they can become influencers for the general masses and their respective targeted audiences. Even though we should have mentioned this way earlier, the most visible impression that your business imbues at a tradeshow is often the impact it creates for the current clientele and possible future prospects. Expos are outstanding when it comes to generating new leads and then transforming them into customers. Trade shows are crowd magnets. The Consumer Electronics Show (CES) 2017 alone attracted 184,279 people comprising of exhibitors, attendees and those from the media. Around 81% of tradeshow attendees have buying authority and 92% of all trade show attendees say that their main curiosity for visiting an expo is primarily focused on viewing new products. Hence for any sensible person it should be an obligation to plan your participation as early as 2 months before the final show. You can even ask a tradeshow exhibit designing company to assist you in making an attractive booth for your brand. Custom tradeshow island designs are considered quite popular these days. Furthermore it should not come as a huge surprise to know that people spend nearly 5.5 hours on an average when visiting a tradeshow, and 81% of all exhibitors use email to follow up on their leads. Lastly, it takes only about 3.5 calls to convert a lead from a tradeshow and make a sale from it.
The Benefits Just Keep Coming
Here are some more facts to let our words sink in while showing you why an expo is your big getaway to all the worries your business has got yourself indulged into lately:
- Tradeshows are predicted to leave a positive impact on your business according to ¾ of all exhibitors.
- Over ½ of all tradeshow participants say that they make their staff learn new skills.
- Around 83% of all exhibitors proclaim that exhibitions are the most influential when it comes to meeting potential new customers.
As you could see tradeshows and expos are indeed what every business needs to make a breakthrough for their ventures. Even though they can be a tad bit expensive at times, they can offer you an encouraging ROI ranging from as little as 42.8% to as magnificent as 200% and beyond. In the end, the execution matters a lot. We hope this post was able to offer you some great insights as to why you should invest in your business’ participation for an upcoming expo. For more questions and queries regarding the topic, please feel free to let us know of your feedback in the comment section below.
